Analytics Goals within Adwords

[jondyer]

New features from Google!

Import Google Analytics Goals into AdWords

Clients using Google Analytics can now track the return on investment (ROI) generated by their AdWords campaigns directly inside the AdWords UI, even if they have not implemented Conversion Tracking.

By importing Google Analytics Goals and Transactions data into AdWords, your clients will be able to view metrics such as conversions, conversion rate and CPA alongside click and impression data. In addition, this conversion data can also be used with the Conversion Optimizer.

In order to activate the feature these three conditions must be met:
• You or your clients have linked their Google Analytics and Google AdWords accounts
• You've selected at least the "With other Google products only" options under "Share my Google Analytics data."
• You've created at least one Google Analytics Goal

If these conditions are met, a link with the text "Link your Analytics goals and transactions" will appear in the Conversion Tracking section of AdWords. From there, just follow the wizard a short import process. See the blog post and Help Center for more details and instructions.