WyseLabs Internet Marketing Forum :: Start Sharing

This is an interesting artical about how this online newspaper is A/B testing headlines. They display them in 5 minute bursts to determine which to display based on clickthroughs.

http://www.fastcompany.com/blog/kit-eat ... -headlines

Would be something Website Optimizer might be able to handle in future, as long as they have the traffic numbers to run such an experiment. The only problem at present is the slowness in gathering data in Optimizer, whereas they are receiving their data in real time in this case.

This site definitely gets the traffic, and this experiment is a simple click-thru, so a goal as simple as this is perfect.