WyseLabs Internet Marketing Forum :: Start Sharing

Facebook Fan pages are becoming popular by the day with more people creating pages to promote their services and businesses. The logic is simple, Facebook has 400 million active users. That's a huge database to ignore and very rewarding if properly tapped. So what do you do next once you create a Facebook Page. Just like you analyze the website using Google Analytics you have to use some tool to measure its performance, conversions, viewership etc. Facebook insights provides you some useful information but very minimal ones. Here are two ways that can help analyze it more

1. Using Google Analytics: Tracking using image instead of standard script here they have given examples for a simple as well as advanced Server side integration.
2. Get a Paid tool: Web Trends is offering an analytics tool for facebook . I have only gone through the features showcased and not tested one real time. But those features covers almost every possible analysis you would ever need to make in facebook page at this point of time.

Thanks for sharing that one. I might planned to put analytic and customize . Maybe that will also add up.