Google brings Mobile App Analytics into open beta

[daisy]

Analytics can play a crucial role in creating compelling user experiences and it's no secret that some of the savviest companies study their analytics data religiously in an effort to satisfy their users and customers.

Thanks to the rise of the smartphone, 'creating compelling user experiences' for many companies increasingly involves building native mobile apps. And that means collecting mobile analytics data.

http://econsultancy.com/in/blog/10992-g ... -open-beta