How to Build a Google Analytics Tracking Code

Google Analytics tracking codes — also know as custom campaigns or UTM codes — are custom tracking parameters that communicate to Google Analytics granular information about how your referral traffic is interacting with your calls to action...
read more @ http://www.bruceclay.com/blog/how-to-bu ... king-code/
read more @ http://www.bruceclay.com/blog/how-to-bu ... king-code/