New feature in GA- Segmenting Brand and Generic Paid traffic

[sreelal]

On Thursday June 26th, Google introduced the beta version of 'brand and generic paid search segmentation'.

From the official blog:
To make analysis of brand and generic performance as easy as possible, we’re introducing a new feature which automatically identifies brand-aware paid search clicks tracked in Google Analytics. We use a combination of signals (including the clickthrough-rate, text string, domain name and others) to identify query terms which show awareness of your brand. You can review our suggested brand terms and then accept or decline each of them. It’s also easy to add additional brand terms that we’ve missed.

Read more here: http://analytics.blogspot.ca/2014/06/se ... -paid.html

How to setup Brand & Generic segments in GA: https://support.google.com/analytics/answer/6050679

This feature might help brands to better understand and compare branded and non-branded traffic.