Tracking PayPal with Google Analytics and Google AdWords
Posted: Tue Jul 29, 2014 8:38 amSetting up ecommerce tracking is essential if you are selling online (and even if you don’t sell online you should still be aiming to measure the value of particular conversions, interactions and engagement on your site). But not all ecommerce systems integrate with Google Analytics. If you are selling online chances are you accept PayPal as a method of payment. So how do you measure people who have purchased using PayPal? => Read this 'how to' resource: http://www.lovesdata.com/blog/2010/trac ... analytics/