Blog post on Google Analytics Calculated Metrics by Avinash Kaushik: he defines and explains the benefits of the following 5 custom metrics , created through calculated metrics feature of GA:
#1. Real Conversion Rate Per User
#2. "Gross" Calculated Profit
#3. Average Time Per User
#4. Combine Results / Metrics Performance
#5. Product Views Per Transaction
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Chase Smart Calculated Metrics!
by kirti » Mon Jan 04, 2016 10:44 pm
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