Similarly a bit of optimizing and networking your video and a very useful tool Youtube Insight helps you in bringing the best of your video – optimizing it for real business.
So what is Youtube Insight?
Well, it’s a handy analytics tool (very similar to Google Analytics – with not all the features available though). It gives you the following features
1. How many views your video has over specific periods of time,
2. the demographic and geographic breakouts of the views and
3. How people are finding the video content (web search, YouTube search, embed, etc…)
Though not 100% accurate in results as Youtube states it’s a good medium to learn and gain insight about your video performance.
Youtube launched this product in March 2008 (so its not something that you might have not read about) and mentions that it’s a medium to view detailed statistics about the video they have uploaded, how often their videos are viewed, the geographical area of popularity and so on.
Okay the first step is to create an account with Youtube. Make sure you include your personal details up to the mark. Instead of your name, its better if you’d put the Company’s official name - here I have taken the example of Seager Hair Transplant website.
http://youtube.com/users/seagerhaircentre
Fill in your profile correctly. Don’t forget to fill in the place or location where you are from, age, sex as these are some important factors while getting you results from Youtube Insight.
Okay so far – so good. Now to optimize your videos, here are some tips
1. Optimize your video file name – make it sound more meaningful. For example – if your video was named “vid001.flv” then rename it to a meaningful “hair transplant surgery.flv”. Makes sense? Yes, cause you are helping spiders pick your file more easily, will be easily indexed by google and include in the
2. Optimize your title – make it sound sensible. Throw in a few keywords so that its easily picked up. Make sure the keywords are related to the video.
3. Optimize your tags / keywords – throw in your best keywords. Use the descriptive keywords, combine them, separate them and even put in a few misspelt ones in them.
4. If possible add in your company URL or name on to the video.
5. Network your video –
a. Post a video response to a similar looking video. That way you will get a good response and even get linked back (on your website from a reputed website as in the same profession or business) and more exposure due to such comments.
b. Comment on other videos – go on commenting other such similar videos (as the ones you have posted) and also add them if you’d like to. Build up a good network of like-minded users / business group.
Okay, so here is a snapshot of what I have got for you from Youtube Insight. The client is SEAGER HAIR CENTER
You can find the Youtube Insight on the My Account – All link
The views as seen (for a week) and the mostly watched video and least watched video
The Views bar for 2 months – July and August showing variations in viewership
Geographical viewing – worldwide or all countries. You can see that US has a higher viewership followed by Canada. (see the image below)
Here is an interesting figure showing which of your videos were the most popular ones.
The popularity graph showing how popular your videos were compared to other channels, interestingly also shows how popular it was in different countries. Here at present, you can see India is also seen in the demograph (perhaps the period when it was frequently accessed here.)
Another interesting feature is – WHO is watching your video? You can see from the image below, the age group in which its most popular and the sex (whether the viewership is male or female dominant) is also seen. Of course, this is all based on the information that Youtube gathers from the personal account of the users.
You can see that 90% male members viewed this video as compared to 10% female and the highest viewership was for the age group 35 to 44.
Interesting? Sure it is.
There is so much more that needs to be presented in this – I hope to do so very soon!
Start posting your videos now and have fun!