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Conversion Basics

Are you certified in Google Adwords? Yahoo Ambassador? MSN adCenter Fan? Post your news and findings in here to learn and educate those in the industry.

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Conversion Basics

Postby Robert » Thu Jun 05, 2008 11:55 am

Want better clickthrough?

Use keyword matching options to

better target your ads.

Learn more



keyword = broad match

"keyword" = match exact phrase

[keyword] = match exact term only

-keyword = don't match this term


This was taken from the Google AdWords interface.
A quote from my namesake: "Only those who dare to fail greatly can ever achieve greatly." ~ Robert Kennedy

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Robert
 
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