Adwords Automatic matching

[oneelephantpickle]

Matt

Did you see Google's new feature that has drawn a lot of flak becoming available in our account; for a limited beta test too many people seem to be reporting it.

[Matt]

I saw the addition, but thankfully for accounts we work with, Google has not been turning it on.

I think they got flak for adding it to accounts at first and turning it on without warning the account holders. I had a freak when I saw it in a larger account (the announcement that we were 'selected to test' automatic matching), but it wasn't on. I alwasy double check, too.

To me, it might have possible adverse effects on an account and I feel you lose control over your account when adding this option. It should be for massive branding campaign only, in my opninion.