Average Search CPC Data by Category for Dec 2008 (US Only)

[Matt]

From Search Engine Watch, December's report on average CPC for US verticals.

A look at the , compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

Information to be aware of from this month's report:

1) Insurance is still far and away the winner when it comes to average CPC cost. Financial industries tend to cost more, but this one is incredibly high and up by 2% over November.

2) Despite being higher on average, "Total Finance" is actually down 13% from November, though is still higher at $1.40 avg CPC.

3) Also in the financial realm, Mortgage is also plummeting, but this is not to be unexpected given the current state of the American housing and lending markets. A 34% drop is huge.