Google Releases AdWords Search Funnels

[priya]

Google's new test on a new Google AdWords feature called Search Funnels. This test involves some reports that describe the ad click and impression behavior on Google.com that results to conversion for ad campaigns. on this report.

[asha]

It's good to see Google coming on board. Follow the link for full details and a video intro of
Want to read it from the horse's mouth, here is the on it.

[jondyer]

This is HUGE everyone and will change the way we report PPC data.

Last click attribution has been a thorn in our sides when understanding the benefits of PPC campaigns. Search funnels will now allow us to understand how many impressions and previous clicks contribute to a conversion. We will be able to report on last click, assist click and assist impressions.

I highly recommend you watch the adwords blog video to understand where they are going with this!

Jon