Google AdWords Tests New Broad Match Modifier

[asha]

Google is testing a new match type named broad match modifier that can match your keywords more specifically than the existing normal broad match. The new feature is currently being testing in UK and Canada. Read the real news from

[jondyer]

This is the future of keyword advertising.... Google will manage all variations for a service or product.

Great that this is being tested in Canada! Would love to understand how the conversion rate looked compared to "managed" campaigns at this early stage.