Positive techniques to increase Click through rate

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Positive techniques to increase Click through rate

Postby valsan » Tue Jun 17, 2008 6:25 pm

Want to gain knowledge of expert methods and techniques to achieve better Google Adsense placements and make more income? Then go along and read this article.

Support the add with some relevant content
One of the least used, but best technique that should be used is not to place Ads in a random manner on a website. Ads should be supported by some content so as to not seem like an advertisement at the first glance. The visitor will check to see if it’s an ad if a text ad is placed by itself. On the other hand, if real content is aligned with the ad, the visitor to the site will be curious enough to read the content before clicking on it. The ad does not appear like an ad!

Merge
Nowadays visitors to a website are smart enough to recognize and identify advertisements and may ignore them. An important aspect and one of the most important factor for increasing CTR is intermingle the colors to match the website. This will entice the visitor to read the text and then click on it.
By removing the border and matching the link and text color to the website, the ad becomes less perceived as an ad.
Visibility factor
The best place to position an Ad is on top of the article. It is then more likely that the visitor will read the ad before going through the content.

RepetitionPlacing the text ad is positioning it in the midst of normal content. This method is called blending an Ad in a repetition. Since, the Ad is surrounded by the real content, it seems less like a text Ad.

Recommended: Do not place Images Beside Google Text Ad
Though this technique increases twofold the CTR, it’s against Google Adsense’s TOS (Terms of Service). We do not recommend using this technique. It may seem that the ads and the image beside are offering the exact item; the visitor will be fooled when they click the ad. This may not go well with the visitors and will irritate them. Do not mislead visitors to your website!
valsan
 

Re: Positive techniques to increase Click through rate

Postby onlineforum » Tue Aug 24, 2010 2:27 am

this one is really helpful most especially for the ones who wish to increase their promotion and advertisement of their websites.
onlineforum
 
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