Google Adwords Competitor Insights now available!

[DJ]

This one is big. Companies running PPC campaigns can now get competitor insights!

Five key pieces of data are provided: the percentage share of impressions each time a specific keyword is input; comparative ad rankings; the proportion of time an ad and one from a direct competitor are featured in the same auction; the percentage of times the competing ad ranked more highly in the search results; and the proportion of times that same ad was at the top of a SERPS page.

http://www.lakestarmedia.com/news/6144/ ... -insights/