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Anatomy of a Successful PPC Ad

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Anatomy of a Successful PPC Ad

Postby daisy » Wed Jun 13, 2012 11:13 pm

The article reads:

Stop dwelling on “audience targeting” and all of the technical settings you can use. It’s far more important to write ad copy that resonates with your customers.

Understanding the elements of a successful PPC ad include will:

Maximize profitability
Increase market share
Make more money
Decrease your cost per acquisition.

http://searchenginewatch.com/article/21 ... ful-PPC-Ad
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