Does Exact Match in Google AdWords Override Broad Match?

[Matt]

This came through Google News alerts, and is an interesting take on how Google chooses what keywords to trigger when searches are made.

It makes you think about long tail phrases, common phrases or words people use that might not be thought of in search, and rare keyword combinations and the possibility of having them convert better.

Thanks to the link from Search Engine Roundtable.

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[Robert]