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Importance of using company branded terms in Paid Search

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Importance of using company branded terms in Paid Search

Postby DJ » Wed Jun 08, 2011 2:55 pm

Really good article that should be referenced should anyone ever need to speak to a client that doesnt understand why they should be spending money on their own brand name.

http://www.roirevolution.com/blog/2011/ ... search.php
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