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I really liked this article. One of the questions that I hear a lot from clients are "Why should I pay for PPC ads that I already rank well organically for?" My answer is always simple... "If you arent paying to be there then a competitor will be." Each spot on the search engine screen is real estate that people click on. To give yourself the best opportunity you should be there and then measure the results. This article takes that thought to a whole new level.

http://searchengineland.com/should-you- ... term-84247