PPC drives local sales: would be great for 2001 Audio Video
Posted: Fri Dec 16, 2011 1:47 pmRetail marketing firm RevTrax conducted a really interesting study whereby the tracked pay per click ads that lead to a printable barcode which could then be redeemed as an in-store coupon. The coupon code contained a unique ID that even identified the keyword the person searched for. The concluded that average click on a paid ad generated $15 in-store.
http://searchengineland.com/paid-search ... =feed-main
http://searchengineland.com/paid-search ... =feed-main