How PPC Marketers can Leverage SEO tactics

I have always thought that there were many ways that PPC marketers could leverage the work being done on the SEO side. This is a wonderful article illustrating just that. Some great thought provoking ideas here!
http://www.seomoz.org/blog/10-ways-paid ... -marketing
http://www.seomoz.org/blog/10-ways-paid ... -marketing