Google Changes AdWords Ad Rank Calculation

Recently Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Extensions and formats now play a role in the price you pay per click and in the position your ads display.
Read more @ http://searchengineland.com/google-chan ... ats-174854
Read more @ http://searchengineland.com/google-chan ... ats-174854