WyseLabs Internet Marketing Forum :: Start Sharing

So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey–making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the eventual conversion
Read more @ http://www.ppchero.com/master-the-art-o ... n-toolkit/

you are right landing page must be relevant and engaging because its all mostly depends on where the people land through your ad .