Branded vs. Non-Branded Keywords – Worth It To Budget for Bo

[stevenjoseph]

A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a much longer list of other factors. Splitting out that last piece about how the brand goes to market, they have to determine which marketing channels to tackle and when. That brand will (more than likely) break in to digital advertising (PPC for our purposes today) and then an entire mini-branding effort takes place.Read more @ http://www.ppchero.com/branded-vs-non-b ... -for-both/