What The Gclid?

[kirti]

‘Google Click ID’ is a way for AdWords to communicate information about the searcher to Analytics. This data allows you to view post click activity in Analytics, such as time spent on site, pages per visit, etc. Unfortunately, auto-tagging settings and Gclid dropping off is one of the most overlooked issues with AdWords. If you have a high volume of ads it can be tricky to make sure these are set-up properly.