Amazon begins testing Product Listing Ads on AdWords

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Amazon begins testing Product Listing Ads on AdWords

Postby Vivekm » Thu Dec 29, 2016 1:41 am

For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.

In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online retailer.

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