Conversion Basics
Posted: Thu Jun 05, 2008 11:55 amWant better clickthrough?
Use keyword matching options to
better target your ads.
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keyword = broad match
"keyword" = match exact phrase
[keyword] = match exact term only
-keyword = don't match this term
This was taken from the Google AdWords interface.
Use keyword matching options to
better target your ads.
Learn more
keyword = broad match
"keyword" = match exact phrase
[keyword] = match exact term only
-keyword = don't match this term
This was taken from the Google AdWords interface.