What is Click Through Rate

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What is Click Through Rate

Postby cyriac » Mon Jun 16, 2008 10:30 pm

Click Through Rate (CTR)

CTR is defined as the number of “click through per hundred ad impressions” expressed as a percentage. It simply means that if an ad was delivered 100 times (impressions delivered) and only 1 person clicked on it, then the CTR would be 1%.

It’s essential to understand what “click-through rate” does, and what it does not. What CTR does is to measure the percentage of visitors who clicked the ad (campaign). It does not measure or include the visitors who failed to click on the ad, but who did arrive at the site much later, perhaps having recalled the ad.

CTR can be viewed as a measure of immediate, not overall, response to the ad. Except for those ads, where the destination address is not given, in such a case, the CTR will be equal to the overall rate.

It’s not just about getting more traffic to a website. The need is to have more profit, using appropriate tracking tools, thereby generating more interest in conversion than to have click-through rates.

We can definitely say that an ad campaign is a good media to reach the masses and have our business volume go up through conversions. High click-through rate does not necessarily mean high conversion rate.

Curiosity based clicks don’t convert as easily as qualified clicks
cyriac
 

Re: What is Click Through Rate

Postby DJ » Mon Jun 16, 2008 10:50 pm

At a recent meeting with Google I asked what a good click through rate was considered and the Googlers told me that in general a good click through rate to be satisfied with is 1%. Cool stuff!
DJ
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Re: What is Click Through Rate

Postby Steve Smith » Fri Jun 29, 2012 1:07 am

CTR stands for Click Through Rate. It is the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 1/100, or 1%.
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