Average Search CPC Data by Category for September 2008

[Matt]

Remember, this is US market data only. As usual, financials are far and away the most expensive per-click price, while travel and automotive are down, given the current market conditions.

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A look at the by vertical in the U.S., compared to the prior month. Data and research are provided by Efficient Frontier.

[Matt]

"Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

[DJ]

That is some great data! So travel and online data have gotten cheaper from august to september. I suppose it means less recreation for people in US! Makes sense as tension rises.