Here the author explains some ways to make your website and content "emotionally ready" for traffic, shares and sales. He specifies some areas where you can consider for this.
They are:
1. Including long tail keywords
2. Writing specific solution oriented and educational content
3. Addition of on-page elements to key driver pages ( Tags )
4. Building highly focused links
5. Promote via targeted outreach and ask to share via social medias
6. Providing rich commenting and good interaction
7. Offer to guest post on authority website ( Expert )
8. Creating additional educational materials that help users
9. Apply a scheduled launch of fixes from the technical audit
Read more at : https://www.searchenginejournal.com/cre ... r=171997X2