Why and How Short-Tail Keywords May be Dying

[Nisha A]

As voice search continues to gain prominence, the best thing marketers can do is stop relying so much on short-tail keywords. The only potential downside of voice search is that it’s changed the way SEOs and online marketers do things behind the scenes. Before voice search exploded to its current proportions, short-tail keyword research was enough to help companies rank well and appear for relevant queries. As search terms get more complex, though, and voice search drives a shift toward more complex, conversational search queries, short-tail keyword research may be dying. The author deals with the following points to adjust with the short-tail keywords which have been a big part of your content strategy.
*Create FAQ Pages
*Make Your Seed Keyword Phrases More Conversational
*Redouble Your Long-tail Keyword Efforts
*Ensure Your Site’s Local Data is Spot-On
*Use Schema Markup in Your Favor

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