Being found on LinkedIn for what you do is really important, but even more important is being found on Google because of LinkedIn. Because LinkedIn is in the top 5 sites that Google indexes (YouTube, Wikipedia, Facebook, Twitter and LinkedIn) leveraging that power is pretty awesome. Before you begin, make sure you know the keywords and phrases people are using to find your products and services. You can leverage Google Keyword Planner or other tools to identify what people are using in searches. While you don't want to "keyword stuff" you do want to use the words and phrases naturally throughout LinkedIn.
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