Link building is one of the most well-known strategies in digital marketing. Links are not the be-all and end-all of SEO, but they are certainly important in ranking factors. So here are some dos and don't of link building in 2016.
The Dos
- Focus on Natural Links from awesome content
- Reach out to bloggers and professionals
- Paid link with caution
- Low value, self-built links
- Earn links with relevant and authoritative pages
- Referrals are key
- Use your customer base and top clients
- If you don't have a blog, stop everything you are doing right now
- Get attention from the news or press.
The Don'ts
- Cloaking
- Injecting Links
- Paid Links
- Trading Links
- Any form of manipulation
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