There are chances that state bar associations can impose stiff penalties on law firms for violating ethics and advertising guidelines. Hence, here are several actionable SEO tips for lawyers to get their sites ranking on Page 1 of search results in an ethical manner.
1) Find terms related to your practice area.
2) Compare variations of your target keyword phrases to see what people are searching for.
3) Go after phrases with high search volume but moderate competition.
4) Find low competition keywords that can be targeted.
5) Use phrases and terms related to your main target keyword phrase for a page (words that are synonymous).
6) See what phrases your competition is ranking for and try to make your content better than theirs.
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