Too many marketers still bring SEO in at the end of a content marketing project. Unfortunately, this approach is outdated and completely ineffective.
Here are the main points to be noted:
1) Keywords should help determine content, not decorate it
2) Keyword research should define content
3) SERP analysis reveals Google’s ranking priorities.
For more, refer this: http://searchengineland.com/3-reasons-s ... end-278905