What's new in Local SEO?

[anju]

Depending on the query type, proximity can be an even more important local SEO ranking signal Google than the business’s reputation, review sentiment and volume, and the quality of the associated website.

Proximity is now considered as a top ranking signal, reviews will continue to be a heavily weighted local ranking signal for two reasons:

- They account for 13.3% of the total local search ranking signal (according to Moz Local Search Ranking Factors).
- There’s evidence that Google is now providing different local pack results for people searching for “great hair barbers” or “best attorneys” versus just “hair barbers” or “attorneys”. These “best” results are more likely to show businesses with a high volume of reviews.

Read more at: https://www.rioseo.com/blog/whats-new-l ... fVlRy4a0Dl