3 reasons SEO is the account-based marketer’s secret weapon

[Lisa George]

If your digital marketing efforts are so focused on ABM that SEO gets shelved, outbound campaigns could drive decision-makers directly to your competitors by inspiring a search-based research cycle that delivers few brand results.

3 reasons for SEO to be a secret weapon:
1) SEO expands ABM outreach
2) SEO keyword research provides a map of buyer journeys
3) SEO analytics provide invaluable data on outbound ABM campaigns

For more, refer: http://searchengineland.com/3-reasons-s ... pon-282415