SEO SWOT Analysis: Focus your efforts in areas that deliver

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A SWOT analysis covers four key areas: Strengths, Weaknesses, Opportunities, and Threats.The outlines strengths and weaknesses are usually internal to the business. The opportunities and threats are typically from external sources.
To use a SWOT analysis for SEO, we have to look at a business’s strengths, weaknesses, opportunities, and threats from an SEO perspective.
SWOT chart as includes:-
Strengths:
Industry expertise.
Expert content.

Weaknesses:
Low domain authority metrics.
Poor rankings for primary commercial keywords.
Site not well-optimized.

Opportunities:
Rank in the top five results for commercial search terms by building links and authority.
Improve the ranking of existing useful and informational content.
Continue to publish useful content.

Threats:
The gap between the major competitors is growing.
Newer and less experienced competitors are overtaking Bob’s Widgets in organic.
The gap in authority between Bob’s Widgets and competitors is growing.

Read more at: https://searchengineland.com/seo-swot-a ... lts-287197