7 Types of Content That Dominate Position Zero

[Lisa George]

Featured snippets are succinct answers to user queries displayed at the top of Google’s search results, occupying the coveted “position zero” in SERPs. Featured snippets come in all shapes and sizes. Here are the seven most “snippable” types of content you can create.
1. Answers to 5 Ws
2. How-tos/Instructions
3. Definitions
4. Comparisons
5. Price/Cost Breakdowns
6. ‘Best’ Lists
7. Frequently Asked Questions

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