How can you determine your website’s authority, and what can

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One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA).
The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority.

It provides an insight into the SEO “strength” of your website, and its likelihood of ranking for certain keywords. Essentially, the higher this number is, the higher you’ll rank in the SERPs, and the more traffic you’ll have.

Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.

Not sure where to start? Compiled below is a guide to help you determine your website’s authority and improve your score.
Understanding Domain Authority
How to determine your website’s authority
How to improve your website’s authority score
Work on your technical SEO
Create content that’s linkable
Link internally
Share on social media

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