How to Detect, Repair & Profit From Under performing Content

[Siva Priya]

A marketer uses a variety of channels to promote their business, up to and including content marketing. Every piece of underperforming content can be made into a center-stage star with a few tweaks and adjustments.

1.Is the Content Really Failing?
2.How to Identify Underperforming Content?
3.The Solution? Historical Optimization.
Once you’ve identified a piece of underperforming content, here are some things you can do to give it a boost:
1) Improve long-tail keyword use.
2) Optimize headlines to boost CTR.
3) Create compelling meta content.
4) Adjust content to match user intent.
5) Add internal links and cross-link content.
6) Consolidate content.
7) Cluster content.
Add visual elements to content.
9) Include the almighty call-to-action.

Read more at: https://blog.hubspot.com/marketing/dete ... ng-content