Question-Answer SERPs: When Search Intent Is Nearly Certain

[NayanaB]

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. This is another evidence that Google is making the search a helpful and personalized utility to help each search user as immediately as possible. However, marketers do not have to worry about the immediate negative impact of their search efforts.

But, we should know,
1. What is happening?
2. What does this mean to you?
3. How is the SERP evolving?
4. How do you handle this change?

Read more: https://www.brightedge.com/blog/question-answer-serps/