If you already run an international website or have international expansion on your roadmap, there are several common SEO issues which can hold back your success. In this article will look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site.
1. Domains
2. IP serving
3. Assuming English is OK
4. Automatic translation
5. Getting the language wrong
6. Hreflang tags
To read more: https://searchenginewatch.com/2018/03/1 ... void-them/