The 8 SEO Mistakes You Must Avoid

[Lisa George]

Digital marketing is like playing the drums; everyone thinks they can do it. Inevitably, the layman writes content stuffed to the brim with a target keyword and cannibalizes his/her own webpages by using the same five keywords across all of their webpages. As infallible as we sometimes think we are, even the best of our industry can make some pretty hairbrained mistakes. Sometimes the best way to move forward is to take a step back and go back to SEO basics. As much as the medium may change, the same principles still remain in place and so too do the same basic errors. Here are eight common SEO mistakes that even the experts still make.
1. Presenting a Poor Internal Link Structure
2. Creating Content for Content’s Sake
3. Not Investing in Link-Worthy Content
4. Failing to Reach Customers with Your Content
5. Optimizing for the Wrong Keywords
6. Not Consulting Paid Media
7. Forgetting About Local
8. Not Regularly Auditing Your Own Website

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