Great SEO Read

[chrisstolz]

http://www.searchengineoptimizationjour ... o-control/

[jackson]

Yet another good, worth mentioning SEO Read... The PPT with 150 slides from the Rand Fishkin (CEO & Co-Founder of SEOmoz)that provides great insights into SEO... Click

[Joylin]

Here are five easy steps to make sure your web copy is getting you the highest amount of hits possible.
1. Find Out Your Current Ranking
How do you fare on search engines at the moment? Check out Yahoo!, Google and Bing to see how your website is ranking. Try to identify where you come up in rankings using different keywords.
2. Identify Your Keywords
The Google Keyword Search Tool is a great way of finding out what customers are putting into search engines. There are also other subscription services available to help you find out what the best keywords are for your business, or alternatively you can hire an SEO copywriter to do the hard yards for you.
3. Make Changes To Your Web Copy
Once you have identified key terms and phrases its time to include SEO content in your web copy. This doesn't mean that you should repeat them 15 times over on every page. The Google algorithm will see right through you and so will your customers. Never include more than 3 keywords to a page and don't repeat them more than twice. Good writing will ensure that related keywords appear in the text organically.
4. Tidy Up Your HTML
The Title Tags and Meta tags that you use can have a big impact on your search engine rankings. Some search engines will also display meta tags to surfers that are scanning through results, well written tags equal more clicks.
5. Write Content That is Engaging
Of course, the SEO copywriting on your website should be excellent. Search engine optimization may attract clicks, but good copywriting can turn them into sales.