Search Engine Optimization

[Rijas]

Search Engine Optimization

Linking Do_s and Don_ts

DO

" Do submit your site to the Open Directory Project (ODP or DMOZ). A listing in the ODP is considered golden as the ODP feeds so many other directories.

" Do exchange links all sites that offer similar or complementary services to yours, with specialized directories, and with industry associations.

" Do include a link to your site in your _signature_ line when you post in forums, blogs, or newsgroups. This also applies when submitting articles or sending out newsletters.

" Do link to each page on your site from your home page or sitemap page and back again. This will help funnel PageRank to your most important pages.

" Do include inline links on your site. Inline links appear in the body of a paragraph rather than in a navigation menu. Google likes the neighboring text that surrounds inline links.

" Do use simple A HREF format links rather than JavaScript to generate the link. Google may have a harder time deciphering your link otherwise.

" Do actively monitor who links to you. You need to track this on a regular basis to make sure your link is added on sites you have agreed to trade links with.


DON_T

" Don_t use _click here_ as the text for your links. Otherwise, Google may decide your page is about _click here._

" Don_t exchange links with link farms, link free-for-alls (FFAs), or other sites that are obvious spam.

" Don_t exchange links with unrelated sites simply to boost the number of links. Your customers won_t be on these sites and it won_t help with Google.

" Don_t have your Links page automatically generated by a program. Google has been known to penalize sites that generate Links pages using _cookie-