Simple Steps to Writing Good Press Releases

[Siva]

Here are some of the most important points for writing a press release. The following steps summarize you to write a good press release.

1. Maintain or Keep the length a maximum of one page unless absolutely necessary.

2. We have to tell about our products or services in one or two clear sentences.

3. Create an angle or area of interest.

4. Attract our reader with our title.

5. it’s crucial we provide a one or two-sentence lead that we need to grabs and holds the editorials attention.

6. Use active verbs to enliven our release.

7. Most important is follow rules of grammar and style as you would for any piece of writing.
8. Five W's": who, what, when, where, why, and how. In the subsequent paragraphs expand on the Five W's. Focus on the newsworthy item or event you're publicizing.

9. Use timely information, preferably related to current events or trends.

10. Include ample contact information: name, address, phone, email, Web site.

11. Talk about facts.

12. Avoid excessive use of adjectives, adverbs and fancy language.

13. Use your best keyword terms naturally as you create your press release, insert good keywords where appropriate. Don’t overdo it! Use your best keyword phrase once in the title and once more in the body of the text - no more. Additional keyword terms can be scattered in the press release, as well. Consider using two - four anchor text links embedded within appropriate places in the article, but use no more than one link for each 100-150 words.

14. Submit your press release to the online newswire of your choice according to their terms and conditions.

15. Set up alerts through Yahoo! and Google to track when the spiders find your news online and track referrals from the articles through your website tracker or log files. Keep an eye on your backlinks to see if you are gaining an SEO boost as well.

Hope this can guide really some thing who wanted to post good press releases.

Siva
|