Guest Blogging means Trust building, not just link-building

[Lekha T]

A new decree by Google guru Matt Cutts sent a shiver through the world of digital PR and SEO last week. Cutts blasted the practice of guest blogging, calling it a tactic that has become too spammy and writing that “guest blogging is done.” But hold on just a sec – that sentence requires some clarification. And it doesn’t mean that guest blogging is a bad marketing strategy.


So here’s how you make guest blogging work for you – be authentic. Don’t worry about link-building. Instead focus on trust building.
Read @ http://www.scribewise.com/blog/bid/3715 ... nbound.org