Why Quality Content Focuses on Topics, not Keywords?

[Greeshma]

This are some quite interesting facts about content features. We can see how keywords lost its important and content become an important criteria for ranking.
But still relevant keywords shows some role in ranking. And never try to build landing page for single keywords. It is better to stop this out dated "check list -SEO" practices. Read more: http://moz.com/blog/searchmetrics-ranking-factors-2014